A Study of the Relationship among the Experiential Marketing, Experiential Value and Customer Loyalty─A Case of Lavender Cottage
碩士 === 東吳大學 === 企業管理學系 === 103 === As times change, the consumption pattern has transformed from only focus on the function of product to the experience of customer. Since the government started the two-day weekend policy, people have more free time and searching for more leisure services, making re...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5dg54y |