Self-gift Advertising Appeals to Consumers Purchase Intention
碩士 === 東吳大學 === 企業管理學系 === 103 === Have you ever bought something for yourself? It’s meaningful not only the goods but also the gift. The self-giving is also appeared in sociology and consumer research,. The study research has focused on self-gifts and on the process of self-giving. Everyone have un...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/75085928573541411217 |