The relationship of merchandising and continuity of a fashion brand’s spirit

• Main Authors: Ya Yun,HUANG, 黃雅筠
• Other Authors: 許鳳玉
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/84218148055642948542

碩士 === 實踐大學 === 服裝設計學系碩士班 === 103 === Abstract The purpose of this thesis research study is to discover how to implement and extend brand spirit to launch a new line of products for a well-established company from a designer's perspective. Our society directly reflects social habits, trends and demands of certain audience group. Succesful design companies absorb consumers in the marketpace with unique brand spirit by using consistency in their styling language to stay in the marketplace through time. As society changes over time, many designer brands must reinvent themselves to create new dreams for consumers, all the while striving to adhere to the same ideology built by their predecessors. Using designer brand PRAXES as a conceptual study from Shih Chien University, I created three seasons of fashion merchandise for my thesis project. This project incorporates design techniques I had learned from school and it validates the continuity of the spirit for PRAXES in the midst of our ever-changing society. Yayun Huang Shih Chien University Fashion Design graduate student Shih Chien University, Taipei June 1, 2015