The relationship of merchandising and continuity of a fashion brand’s spirit

碩士 === 實踐大學 === 服裝設計學系碩士班 === 103 === Abstract The purpose of this thesis research study is to discover how to implement and extend brand spirit to launch a new line of products for a well-established company from a designer's perspective. Our society directly reflects social habits, trend...

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Bibliographic Details
Main Authors: Ya Yun,HUANG, 黃雅筠
Other Authors: 許鳳玉
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/84218148055642948542