To discuss the relationship between celebrity credibility, brand image and purchase intention: using Mayday endorsement HTC as example
碩士 === 實踐大學 === 企業管理學系碩士班 === 103 === The advent of the era of smart phones, the mobile phone market more competitive brand, in addition to the pursuit of product differentiation, brand manufacturers have brand endorsements and brand image regarded as marketing focus. HTC Corporation, referred to as...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/s3abxj |