Effects Of Perceived Value And Brand Image On Customer Loyalty On Internet Forum-A Case Study Of Smart Phone Users
碩士 === 實踐大學 === 企業管理學系碩士班 === 103 === In the digital age, online forums become one of the significant channels for consumers to get commodity information. Many online users will search on the internet and forum before purchasing their ideal smart phones. However the perceived value of particular onl...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/apmej6 |