Willingness to Wait for Internet Orders
碩士 === 靜宜大學 === 管理碩士在職專班 === 103 === When consumers choose to purchase online versus in-store they are faced with choosing delayed gratification of a distant item, at a lower price, or instant gratification of an item they can touch, at a higher price. Construal level theory, explains psychological...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04519077865685020560 |