The Effects of Mobile Device and Service Experience on the usage of Online-to-Offline (O2O) Consuming Mode
碩士 === 靜宜大學 === 資訊傳播工程學系 === 103 === The rapid development of mobile technology makes the advantage and characteristics of using mobile devices, online transferring to offline O2O mode, being the vehicle of transferring process, which facilitates mobile shopping, is a fast and potential E-commerce m...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/11648339984399720521 |