Factors Affecting Trust, Commitment and Purchase Intentions on Facebook Fan Pages
碩士 === 靜宜大學 === 企業管理學系 === 103 === Facebook is currently the world’s largest social networking site and Taiwan is one of the regions which possessed the highest frequency for the use of Facebook, so many enterprises have set fan pages in the Facebook, hoping to establish long-term communication chan...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/69168682196324474277 |