Content analysis of international airlines' advertising videos
碩士 === 中國文化大學 === 觀光事業學系觀光休閒事業管理碩士在職專班 === 103 === Audiovisual materials play an important role in marketing. International airlines around the world endeavor to produce promotion videos, aimed at building good images in the eyes of customers. The notion that ‘culture determines advertising cont...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51670057211324507681 |