The Effect of Electronic Word-of-Mouth, Loss Aversion, Regulatory Focus on Consumers Social Shopping
碩士 === 中國文化大學 === 國際企業管理學系碩士在職專班 === 103 === Although social shopping has attracted more and more attention, but there are still few explorations into the influence of electronic word-of-mouth, coupon types, and different kinds of product on social shopping. The main purpose of this study was to exp...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23013366904534473699 |