The stereotypes of the customer loyalty and the recognitions in relationship quality amongst international luxury brand with respects to commitment, trust and satisfaction.
碩士 === 中國文化大學 === 國際企業管理學系碩士在職專班 === 103 === The concept of loyalty is best explained as a composite of both behavioral and at-titudinal aspects. It can be divided into 4 types of customer loyalty: absolute loyalty, highly loyalty, low loyalty, and no loyalty. This study provides more explanations t...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/emab47 |
| Summary: | 碩士 === 中國文化大學 === 國際企業管理學系碩士在職專班 === 103 === The concept of loyalty is best explained as a composite of both behavioral and at-titudinal aspects. It can be divided into 4 types of customer loyalty: absolute loyalty, highly loyalty, low loyalty, and no loyalty.
This study provides more explanations to the recognition of relationship quality on customer loyalty through three level of relationship quality: Commitment, Trust and Satisfaction.
In Addition, this study aims to illustrate how recognition in relationship quality composite customer loyalty in International Luxury Brand. Relationship quality as a higher construct comprising Commitment trust, and satisfaction are three crucial ele-ments that needs to be addressed in order to achieve premium relationship quality.
The main question to be addressed: How does relationship quality influence both aspects of customer loyalty? Which relationship quality dimensions influence each of the components of customer loyalty? This study selects the international luxury brands in Taiwan and targets consumers who have made purchase from a international luxury brand in Taiwan. Questionnaire and online survey as method of data collection for this study.
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