The stereotypes of the customer loyalty and the recognitions in relationship quality amongst international luxury brand with respects to commitment, trust and satisfaction.
碩士 === 中國文化大學 === 國際企業管理學系碩士在職專班 === 103 === The concept of loyalty is best explained as a composite of both behavioral and at-titudinal aspects. It can be divided into 4 types of customer loyalty: absolute loyalty, highly loyalty, low loyalty, and no loyalty. This study provides more explanations t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/emab47 |