Study on the Influence of Customer Loyalty in Motor Vehicle Lease Industry by Managing Virtual Communities: An Example of Facebook Fanpage
碩士 === 中國文化大學 === 企業實務管理數位學習碩士在職專班 === 103 === With rapid development and growth of internet, there are more and more enterprises using Facebook pages for marketing purpose. The Facebook pages are deemed the most attractive marketing tool. This study is to explore the influence of customer loyalty w...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/tt4c8k |