A Study on the Marketing Strategy of Japanese Cosmetics -A Case Study of SHISEIDO

A Study on the Marketing Strategy of Japanese Cosmetics -A Case Study of SHISEIDO

碩士 === 中國文化大學 === 企業實務管理數位學習碩士在職專班 === 103 === 　　Cosmetic is a high value-added industry. With specialised biotechnological background, as well as innovation, R&D and manufacturing ability, similar to Japan, domestic cosmetic companies expanding into overseas markets through establishing own bra...

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Bibliographic Details
Main Authors:	Tseng, Jui-Chi, 曾瑞麒
Other Authors:	Kang, Chuan-Lin
Format:	Others
Language:	zh-TW
Published:	2015
Online Access:	http://ndltd.ncl.edu.tw/handle/q9vj5b

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