A Study on the Marketing Strategy of Japanese Cosmetics -A Case Study of SHISEIDO
碩士 === 中國文化大學 === 企業實務管理數位學習碩士在職專班 === 103 === Cosmetic is a high value-added industry. With specialised biotechnological background, as well as innovation, R&D and manufacturing ability, similar to Japan, domestic cosmetic companies expanding into overseas markets through establishing own bra...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/q9vj5b |