The Impact of the Perception of Corporate Social Responsibility on Customer’s Brand Image, Brand Attitude and Purchase Intention-Taking Functional Drink Industry in Thailand
碩士 === 中國文化大學 === 全球商務碩士學位學程碩士班 === 103 === Corporate Social Responsibility (CSR) issues have been raised to the public attention while consumers also have higher interests about firms that contribute in the well-being of society. In fact, CSR in Thailand has a deep root with Thai culture, previous...
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| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/428qg6 |