The Study of Relationship B2C Interpersonal Virtual Experience on Purchase Intention

The Study of Relationship B2C Interpersonal Virtual Experience on Purchase Intention

碩士 === 中國文化大學 === 國際貿易學系 === 103 === Experience is one of the most popular research topic and its effects on the consumers have been confirmed by numerous research. However, with the development and popularization of Internet, experience can be spread through Internet as Interpersonal virtual experi...

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Bibliographic Details
Main Authors:	Chen, Shih-Yun, 陳詩芸
Other Authors:	Mao, Hsiao-Yen
Format:	Others
Language:	zh-TW
Published:	2015
Online Access:	http://ndltd.ncl.edu.tw/handle/23909828765747971331

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