The Study of Relationship B2C Interpersonal Virtual Experience on Purchase Intention
碩士 === 中國文化大學 === 國際貿易學系 === 103 === Experience is one of the most popular research topic and its effects on the consumers have been confirmed by numerous research. However, with the development and popularization of Internet, experience can be spread through Internet as Interpersonal virtual experi...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23909828765747971331 |