The Impact of Korean Wave on Thai Teenage Consumer Behavior
碩士 === 中國文化大學 === 國際貿易學系 === 103 === The Korean Wave is a neologism referring to the increase in the popularity of South Korean culture since the late 1990s. This global phenomenon due to the Korean media disseminates via television drama, movie and Korean pop music since early 2000. The Korean W...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15685070268887584998 |