The Effects of Congruence between Self-Image and Online Store Image with Trusting Beliefs on Web Site Loyalty in Gamification Context: The Moderating Role of Flow Experience
碩士 === 中國文化大學 === 國際企業管理學系 === 103 === This study takes the world's largest online shopping website (Taobao.com) as an example to investigate game mechanism of badges, which were used in the site. There-fore, consumers who had used Taobao.com, but have not use badges before, were cho-sen to eva...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/852ehr |