Applying the Eye Tracking System to Explore the Layout Design of Travel DM

碩士 === 國立虎尾科技大學 === 經營管理研究所在職專班 === 103 === Cultural Tourism has become trendy, and it is irresistible for travelers to share and receive information from every channel. The travel DM (Direct Mail) has been one of the most popular marketing ways to draw customers’ attention. This paper aims to an...

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Bibliographic Details
Main Authors: Yen-Tzu Liu, 劉妍孜
Other Authors: Hong-Xu Yen
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/7a2bqm