The Influence of Brand Awareness and Perceived Quality on Brand Attitude and Purchasing Intention: Taking Manufacturer Brands and Private Labels as Examples
碩士 === 國立虎尾科技大學 === 經營管理研究所 === 103 === This study investigates whether brand awareness and perceived quality generate different brand attitudes for consumers, and whether such difference affects their purchasing intention. Experimental research was employed using an everyday commodity as test produ...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/g432sc |