Influence of Brand Awareness , Brand Image and Perception Value on the Consumers’ Purchase Intention -A Case of Chain Tea Drink Stores
碩士 === 國立虎尾科技大學 === 資訊管理研究所在職專班 === 103 === The hot weather and continuous high temperature in Taiwan have caused the increasing consumers’ consumption demand for chain tea drink stores, and have thus driven the growth of the sales performance. However, there are a lot of brands in Taiwan chain tea...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/b3b3y3 |