Public-Private Partnership of Place Marketing in Production of Local Government's Tourism Promotional Materials: A Case Study on "Escape to Miaoli" Magazine
碩士 === 國立聯合大學 === 客家語言與傳播研究所 === 103 === The present study explores the interaction within, and operation of, the collaborative partnership between the public and private sectors seen in the production of “Escape to Miaoli” magazine, a magazine published by Miaoli County Government for place marke...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/q2xm3e |