The Advertising Effectiveness of Micro Movie Experience to Place Marketing - Case of “Heartcity Story＂Film
碩士 === 國立聯合大學 === 資訊與社會研究所 === 103 === Under the trend of globalization, regional characteristics have being gradually disintegrated or marginalized, that urged the formation of crisis awareness of specific place, the solution for the problem is to make combination of global and local advantages...
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| Format: | Others |
| Language: | zh-TW |
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2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3m57p4 |