Investigation on the Customer Switching Behavior in Online Game
碩士 === 國立聯合大學 === 資訊與社會研究所 === 103 === With the growth of the online population, the online game industry has been reached saturation. Owing to the online game player’s fragile loyalty, customer’s switching behavior become an important topic in business. Based on quantitative research selected sampl...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81722676888939961066 |