Trust and Trust transfer between network sellers and online shopping platforms-The moderating effect of Power dependent
碩士 === 國立聯合大學 === 經營管理學系碩士班 === 103 === This study focused on the case of online shopping platform among trust transfer, and comprehend reasons why network sellers transferred their trust to online shopping platform. The study first discussed embeddedness relational and attachment theory relationshi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48q7vt |