The Effect of Virtual-Service Quality on Female Consumers’ Continuous Usage Intention of Facebook Fan Page
碩士 === 國立高雄大學 === 資訊管理學系碩士班 === 103 === Because of the emergence of Social Network Site, the communication between enterprises and consumers has been changed. Facebook fan page becomes a main marketing channel in which enterprises can interact with consumers directly. Female consumers play an import...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65565648188539909416 |