The Advertising Effect of Different Types of Enterprises’ Sticker on LINE
碩士 === 國立高雄大學 === 資訊管理學系碩士班 === 103 === The most popularize instant message app in Taiwan is LINE. Its stickers attract a lot of users. There are more and more enterprises released their own stickers on LINE. It’s worthy to explore whether enterprises’ stickers could achieve advertising effectivenes...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52900003466074392502 |