A Study of Service Innovation for Kaohsiung Mass Rapid Transit from Customer Equity
碩士 === 國立高雄大學 === 亞太工商管理學系碩士班 === 103 === This research combines the Kano two-dimensional model and quality function deployment(QFD) to explore the service innovation of Kaohsiung Mass Rapid Transit (KMRT) from the perspective of customer equity. The study is, firstly, to understand the the requirne...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/45656841008419560039 |