Value co-creation, service innovation and industrial brand equity: An example of T transportation company
碩士 === 國立高雄大學 === 亞太工商管理學系碩士班 === 103 === This study focuses on how mutual value-creating cooperation model between plastic industry in Taiwan and third-party logistics companies affect service innovation, perceived quality and brand awareness, which further affect industrial brand equity. Through e...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/q9j82s |