A CASE STUDY OF INTERNATIONAL STRATEGY ON SME:THE CASE OF COSMOSTAR LTD.

• Main Authors: Jenny, 莊雁妮
• Other Authors: Day-Yang Liu
• Format: Others
• Language: en_US
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/64915621756355470537

碩士 === 國立臺灣科技大學 === 管理學院MBA === 103 === ABSTRACT This thesis discusses about the case of an SME embracing internationalization, namely Cosmostar Ltd. The Author went through a research to understand the reasons behind the decision of the internationalization, the process, until the outcomes. Cosmostar Ltd. is a Taiwan-based SME that is manufacturing fluid handling equipment. Being the local market leader for several decades, Cosmostar realized the shrinking local market is no longer feasible to maintain the survival of the company. After facing a lot of obstacles, Cosmostar was finally pursuing international business. Slowly but sure, Cosmostar tried to figure out its position in the industry and its core competencies. With those knowledge, Cosmostar carefully implemented suitable international strategies in order to survive the competition. This approach has helped Cosmostar to earn its slice of market share in international market, as well as attaining company gradual growth.