A CASE STUDY OF INTERNATIONAL STRATEGY ON SME:THE CASE OF COSMOSTAR LTD.

碩士 === 國立臺灣科技大學 === 管理學院MBA === 103 === ABSTRACT This thesis discusses about the case of an SME embracing internationalization, namely Cosmostar Ltd. The Author went through a research to understand the reasons behind the decision of the internationalization, the process, until the outcomes. Cosmos...

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Bibliographic Details
Main Authors: Jenny, 莊雁妮
Other Authors: Day-Yang Liu
Format: Others
Language:en_US
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/64915621756355470537