The Effect of Message’s Regulatory Focus and Consumer Materialism on Purchase Intention
碩士 === 國立臺灣科技大學 === 管理學院MBA === 103 === There are plenty of products in the market nowadays, and they make people desire for more material products. People’s consumptive habits are affected by how important they think physical products are. Product message is also an assessment that influences consu...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/29440464940112152715 |