Apply Kano Model, Quality Function Deployment and Total Quality Management to Explore Online to Offline Mode - in Macy’s Case
碩士 === 國立臺灣科技大學 === 資訊管理系 === 103 === Traditional retail has reached a bottleneck in the traditional business development, additional development opportunities appear online to offline (Online to Offline), and on behalf of O2O essentially social, localization, mobile, through Macy development O2O Ca...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2w8q8h |