Studying of S.E.E. methodology in value activities and relationship marketing theoretical perspectives: A Case Study of Lion Travel Service Co., Ltd.

碩士 === 國立臺灣科技大學 === 資訊管理系 === 103 === As service economy has become more important in recent years, service innovation is turned out to be the core value in many enterprises. Thus III (Institute for Information Industry) developed a systematic approach which is named S.E.E.(Service Experience Engine...

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Bibliographic Details
Main Authors: Shan-Ju Lin, 林珊如
Other Authors: Hsi-Peng Lu
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/n5768u