Option-Framing Effect on Tightwads and Spendthrifts
碩士 === 國立臺灣科技大學 === 企業管理系 === 103 === Consumer can add product options or delete product options to be their customized products. In previous research, findings indicated that total expenditure amount in deleting situation will exceed adding situation. This phenomenon is called option-framing effect...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/82517411220023506174 |