A Study on Evaluating the Performance of Facebook Fan Pages Based on DEA
碩士 === 國立臺灣科技大學 === 企業管理系 === 103 === Nowadays the flourishing development of social media sites has aroused topics of discussion on the management and marketing strategies of the sites. However, there is no such an adequately complete evaluation model to review the management of “fan pages” or to p...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52262880753335219805 |