The Communication Effect of Online Review Factors-A Case of UrCosme
碩士 === 國立臺灣科技大學 === 企業管理系 === 103 === According to prior research, to reduce uncertainty arising from the overwhelming number of online reviews, consumers will depend on argument quality and source credibility to decide whether to adopt the information. Therefore, firms launch many kinds of indices...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6pq5gc |