The Study of Key Fans Message Preference in Facebook Fan Pages
碩士 === 國立臺灣科技大學 === 企業管理系 === 103 === Fans are the key of causing message passing in Facebook. This study depicts active fans’ social network through their responsed messages in the fan pages. This study finds the active fans having characteristics with opinion leader. According to different cohesio...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67789250415083280917 |