Speech or silence: The effect of user anonymity and member familiarity on the willingness to express opinions in virtual communities
博士 === 國立臺灣科技大學 === 企業管理系 === 103 === This study extended a traditional communication theory, spiral of silence, to explore the effects of user anonymity and member familiarity on opinion expression behavior in a virtual environment. A laboratory experiment method was used to manipulate user anonymi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/tum9cu |