An Exploratory Study of Why Customers Resist the Innovation of Uber
碩士 === 國立臺灣科技大學 === 工業管理系 === 103 === The concept behind Uber originates from the sharing economy. This platform proposes the adoption of mobile devices for finding empty cars for passengers who require transport. Uber was introduced into Taipei in July 2013, and its rapid emergence since then has c...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/13801604295307751468 |