A Study of Qualia Factors in Product Affecting Brand Image
博士 === 國立臺灣藝術大學 === 創意產業設計研究所 === 103 === In recent years, production technologies used in the manufacturing industry have been maturing, or the competition has become increasingly intense, resulting in the fact that a product needs to have not only the essential requirements, including functionalit...
Main Authors: | Yen, Hui-Yun, 顏惠芸 |
---|---|
Other Authors: | Lin, Po-Hsien |
Format: | Others |
Language: | zh-TW |
Published: |
2015
|
Online Access: | http://ndltd.ncl.edu.tw/handle/39656237304343007301 |
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