A Study of Qualia Factors in Product Affecting Brand Image

博士 === 國立臺灣藝術大學 === 創意產業設計研究所 === 103 === In recent years, production technologies used in the manufacturing industry have been maturing, or the competition has become increasingly intense, resulting in the fact that a product needs to have not only the essential requirements, including functionalit...

Full description

Bibliographic Details
Main Authors: Yen, Hui-Yun, 顏惠芸
Other Authors: Lin, Po-Hsien
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/39656237304343007301