Examining the Effect of Product Comparison in Online Reviews on Product Sales
碩士 === 國立臺灣大學 === 資訊管理學研究所 === 103 === With the developments of the Internet and the social media, online reviews become increasingly popular. Many product review websites have been created and maintained. Some business-to-consumer (B2C) e-commerce companies also establish and foster online review f...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79312529345888151097 |