The Development of Digital Platform in News Magazine:A Case Study of “Independent Opinion@CommonWealth Magazine”

碩士 === 國立臺灣大學 === 新聞研究所 === 103 === In the digital age, traditional media suffers from rapid decline of readership and profitability. Theory of Ansoff''s Matrix suggests how firms grow their business by adopting strategies based on new products and new markets. This study seek...

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Bibliographic Details
Main Authors: S-Chen Wang, 王思澄
Other Authors: 林麗雲
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/49071491446451970866