Exploring Customer Impulse Buying Behavior from Credit Card Transaction Records
碩士 === 國立臺灣大學 === 國際企業學研究所 === 103 === Impulse buying behavior is an unexpected and irresistible purchasing behavior. From all the past research on impulse buying, most researchers focused on psychological factors like purchasing environment, personality traits, marketing stimuli and behavior parame...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/07170512699790436589 |