Analysis of Consumer Lifestyles and Transaction Records – Take the Database of Credit Cards as an Example
碩士 === 國立臺灣大學 === 國際企業學研究所 === 103 === Nowadays, when it comes to marketing, the dynamic and heterogeneity of consumers need to be considered. Database analysis and market research have helped market analysts understand much more about consumer behavior, so enterprises can grasp the opportunities to...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/zuzx92 |