The Influence of Consumption Behavior Factors on Dormant Account:An Application of Hazard Rate Model
碩士 === 國立臺灣大學 === 國際企業學研究所 === 103 === The rapid progress of technology, from relationship marketing in the past, to one-to-one marketing, and now the most popular way of marketing, which marketing method that each company should not be overlooked - database marketing. In order to maximize the value...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/h5qp5m |